KEEP IT SQUEAKY CLEAN

NOBRANDHIPHOP
Mar 8, 2021
1 min read

Sneaker customization is a business that is steadily growing and more people are starting to love the idea of being creative with their kicks. The sneaker culture in South Africa is more dominant in the city of Cape Town however we are seeing the sneaker culture in the streets of Johannesburg, especially areas like Newtown picking up. An artist I would love to shed a light on and who is experienced in the sneaker customization business is none other than Owethu Alwande Hlabisa. Born in Madadeni, Newcastle the artist has a fetish for creating art from nothing whilst rejuvenating what seems to be ruined kicks. The desire to be recognized as the best African artist in terms of skillfully playing with sneaker canvas is high on his priority list. Whilst customers admire the work he produces, he believes that a solid foundation based on customer relations really bring more satisfaction than the actual sale he makes. He believes that whatever business you decide to venture to, there will always be mistakes that will be made and learning curves that must happen. The beauty about his business Shoepimps_sa is that it is growing, and nothing will stop him from being the best at his craft.

Here is an example of his fine work: