SUCCESS IS NOW, DRIP IS FOREVER

In order for a new local brand to flourish influencers need to step in and endorse the brand for the consumers to engage with the product. One brand ambassador I would like to talk about is none other than Merci Radebe, Drip sneaker brand ambassador. The interesting thing about her is that she instantly fell in love with the sneaker and she believed in the potential of the brand competing in the market. It took a little faith on her part to assert herself and tell the brand that she will be their ambassador. Her adventurous and curious nature did not allow her to stop her from seizing the opportunity. The goal for her is to grow as an influencer with a steady fan base while being noticed by other brands who will notice her potential. In addition, she handles the brand's (Drip) social media and marketing which initially makes her more versatile. Another opportunity which opened up for her is the NuWave Skin cosmetic line which produces body lotions, petroleum jelly and other products.

Her ability to communicate with her audience (tweeps) and her open personality makes it easy for anyone to instantly admire her. A certain fact about her is that she is definitely growing as an influencer and a brand and the only thing we can do is support and cheer her forward. I honestly believe that it is a matter of time till all the brands coming flocking towards her, until then we watch her grow into her potential.

A special thank you and appreciation to Lekau Sehoana (Founder and Owner of Drip footwear).